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cinema Jaarbeurs

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architecture
interior
leisure & retail
completion
2017
project team
Snelder architecten

photography
Luuk Kramer
location
Jaarbeurs, Utrecht

client
Kinepolis Group
Netherlands' largest cinema of 16 theaters with a total of about 3,200 seats including a food court

The building is connected to the Jaarbeurs, which can use part of the cinema facilities for conferences and events. On the first floor there is a spacious food court next to the entrance, which can be accessed from both the Centrumboulevard and the cinema.

To make the cinema as attractive and inviting as possible for the surrounding area as well, it is transparent where possible and closed where necessary.
For example, the entrance area under the cantilevered auditorium and the façade of the Foodcourt is executed as a fully glazed façade. Especially in the evening situation, the cinema thus shines like a cheerful lantern.

Everything in the cinema is aimed at making the most attractive theater experience possible for every visitor, on every conceivable level: from the theatrical entrance, the ideal image and sound to the tastiest popcorn.
All 16 theaters within the cinema are optimally sized and furnished and equipped with the most up-to-date digital projection and sound technology.
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